TikTok Ban: The Importance of Creators Diversifying Their Audience

A law banning TikTok in the U.S. has been enacted, leaving its creators scrambling last minute to diversify their audience on other platforms.

The recent ban on TikTok, and the growing uncertainty surrounding the platform’s future, has left many content creators wondering how to maintain and grow their audience. Many creators relied on the app to make their income. With millions of users on TikTok, it’s easy for creators to become reliant on the app to reach their audience and drive engagement. However, the volatility of the platform highlights the importance of diversifying the ways creators connect with their followers. Remember, when creators build an audience on a platform, they are doing so on rented land. The creator doesn't own the platform, which means they don't own their audience.